Custom Roll Labels – What you need to know.

When we work with clients who need custom roll labels we develop a solution that is both functional and cost effective.  If you look at the attributes of a roll label, you can see how there are many options.  Let’s take a look at each of those roll label components.

Face Stock or Substrate

The face stock is the base material that will be used for your label. There are many paper and film-based options available. The proper choice will be based on the desired appearance and requirement of your label. For example, a paper label would be acceptable for many standard indoor applications, whereas a film substrate of some kind would more likely be on biomedical labels such as on lotions and tubes, or outdoor labels or waterproof label constructions.

Surface Coat

The surface or topcoat of the label is designed to provide a protective finish after the label is printed.  A topcoat can be either a varnish or a film lamination in matte or, most commonly, gloss. Most often the proper lamination provides that special appeal and appearance needed to really showcase the product.

Label Adhesive

The face stock is coated with an adhesive designed for both the substrate as well as the surface to be adhered to.  Some applications may require a removable or even ultra removable label. Other surfaces may demand a super aggressive permanent label. Renell will help you determine the appropriate adhesive based on the label function, the label environment, and the method of application.  We consider all the conditions involved including variables such as temperature, permanency, handling, environmental factors, and more.


Most all adhesive backed label substrates are made with a silicone coated release liner. Most commonly, this liner is made of a kraft paper, but may be made of a polyester film where the ultra clear, no-label look is demanded. Besides being the base to which the adhesive is affixed, the primary purpose of the liner is to provide a finished, custom printed label in continuous roll label form. It is against the liner that the cutting tool, or “die” is used to fashion the finished diecut label on a roll. The reason for roll labels is so that they can be automatically fed and applied at production speeds to the various products they serve.

With limitless options for producing pressure sensitive roll labels, it’s really important for us to understand how that label is going to be used along with your requirements. Then that perfect combination can make for a beautiful, trouble free marriage in production.

Renell Label-Print manufactures a wide selection of custom roll labels to perfectly fit your specific application and budget. Call us soon.